Afreximbank TV has hit its fifth edition milestone which featured dedicated coverage of the recently concluded Intra-African Trade Fair (IATF2025) in Algiers.
Since its launch, Afreximbank TV has quickly grown into a dynamic platform for storytelling, conversations, and coverage of Africa’s trade and development journey, bringing voices and perspectives from across the continent to a global audience.
This latest edition underscores the channel’s role in amplifying Africa’s narrative and spotlighting the continent’s contributions to global trade.
Please find the full press release attached for your use.
Best,
Gbagha Spiff
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Interview Highlight: H.E. Chief Olusegun Obasanjo
H.E. Chief Olusegun Obasanjo, Chair of the IATF Advisory Council and former President of Nigeria, spoke during Interview Highlight: H.E. Chief Olusegun Obasanjo
H.E. Chief Olusegun Obasanjo, Chair of the IATF Advisory Council and former President of Nigeria, spoke during an interview at an Afreximbank TV studio.
Fifth Edition of Afreximbank TV
Algiers, October 02, 2025 – Afreximbank TV, a digital channel wholly owned by African Export-Import Bank (Afreximbank), marked its fifth edition. The channel provided dedicated coverage of the Intra-African Trade Fair 2025 (IATF2025) in Algiers, Algeria.
Audience Growth and Reach
Since its premiere in November 2023, the channel has steadily grown its audience. It has over 14.1 million views and 324,200 hours in watch time. Subscribers currently number about 0.5 million, with an average of 272,800 viewers each month. Its broadcasts reach a global audience, with Kenya, Algeria, Nigeria, Ghana, and Tanzania among the top markets.
Content and Programming
Afreximbank TV’s first edition covered IATF2023 in Cairo, Egypt. Since then, it has broadcast a variety of content, including interviews with key opinion shapers, short and long-form videos, flagship event coverage, and live conversations. All content is aired free-of-charge in English and French.
Channel Mission and Statement
“Through Afreximbank TV, we leverage storytelling to amplify Afreximbank’s impact and lead discussions on Africa’s trade transformation,” said Mrs. Anne Ezeh, Director of Communications & Events.
She added that the channel remains committed to showcasing Africa’s strengths, capabilities, and contributions to global value chains.
Popular Videos and Podcasts
More than five videos have reached over 1 million views, including:
- CANEX Music Factory: Championing African Talent
- GDIZ: Weaving Bright Futures in Benin’s Textile Industry
- Eva’s Coffee: ShowcaseHER Success
- PAPSS: Connecting the Continent
- Oando: Empowering Female Leaders
The most watched podcast is Afreximbank Annual Meetings 2025, with over 1.2 million views and 30,700 hours of watch time.
Live Coverage of IATF2025
During IATF2025, Afreximbank TV delivered live coverage of sessions. High-profile interviews included:
H.E. Wamkele Mene, Secretary General of the AfCFTA Secretariat
H.E. Chief Olusegun Obasanjo, Chair of IATF Advisory Council
IATF2025 Highlights
IATF2025 was attended physically and virtually by more than 112,000 visitors from 132 countries. The fair took place from 4 to 10 September. Over the seven days, US$48.3 billion in trade and investment deals were signed. The event welcomed 2,148 exhibitors.
More Information
For more details, visit www.intrafricantradefair.com.
About the Intra-African Trade Fair
Organised by African Export-Import Bank (Afreximbank), African Union Commission (AUC), and African Continental Free Trade Area (AfCFTA) Secretariat, the Intra-African Trade Fair (IATF) provides a unique platform for facilitating trade and investment information exchange. In addition, it supports increased intra-African trade and investment, particularly in the context of implementing the African Continental Free Trade Agreement (AfCFTA). Moreover, IATF brings together continental and global players to showcase and exhibit their goods and services. During the fair, participants also have the opportunity to explore business and investment opportunities across Africa.
Furthermore, the event provides a platform to share trade, investment, and market information with stakeholders. Similarly, it allows attendees to discuss and identify solutions to challenges confronting intra-African trade and investment. Additionally, the Trade Fair is open to businesses and investors from non-African countries interested in doing business in Africa. As a result, the fair contributes to the continent’s transformation through industrialisation and export development. For more information, please visit the Afreximbank TV fifth edition details page.
Media contact: media@intrafricatradefair.com / press@afreximbank.com
Gbagha Spiff
Client Executive
25 Charterhouse Square, London EC1M 6AE
+44 20 7796 4133 | www.hudsonsandler.com
