The Aquila Aruba Training recently took place in Oranjestad, Aruba. Organized by Aquila’s Center for Cruise Excellence, the official partner of the Florida-Caribbean Cruise Association (FCCA), the program focused on improving service quality, promoting responsible tourism, and strengthening sustainability across Aruba’s cruise and tourism sectors. As a result, participants attended hands-on sessions that enhanced collaboration and elevated service standards. This made the Aquila Aruba Training a landmark event in Aruba’s tourism industry.
At Aquila, our mission is to help destinations and their partners deliver world-class experiences that inspire guests,” said Beth Hatt, Founding Partner of Aquila’s Center for Cruise Excellence. “During the recent training, we saw firsthand the passion and commitment of local teams. Moreover, their efforts highlight the island’s leadership in sustainable, responsible, and regenerative tourism.
Day 1: Onboard Insights
During the sessions, participants attended the Aquila Aruba Training on board Royal Caribbean’s Oasis of the Seas. Representatives from the Aruba Tourism Authority (ATA), Aruba Ports Authority (APA), tour operators, and port agencies joined the program.
Additionally, attendees heard directly from the ship’s shore excursions manager and environmental manager. Furthermore, the training focused on delivering exceptional guest experiences while integrating sustainable practices. As a result, participants gained practical insights that could be immediately applied to enhance service quality and sustainability in Aruba’s cruise and tourism sectors.
Day 2: Islandwide Training
During the sessions, Aquila’s workshops focused on unleashing excellent service skills and empowering guests to practice responsible tourism. Additionally, they covered leveraging diversity for enhanced service. Furthermore, participants learned strategies for handling difficult situations and unlocking personal excellence potential.
Special Afternoon Session:
Aquila also held a special session on Tour Operator Excellence Coaching. It covered themes such as innovation and opportunities in shore excursions, optimal operations and crisis planning, and the final pitch with ROI insights.
Day 3: Cultural Immersion
The program concluded with a cultural field trip to San Nicolas, led by local art ambassador Tito Bolivar. Participants explored murals, galleries, and community developments. This experience reinforced the value of integrating local culture and heritage into Aruba’s tourism product.
Looking Ahead:
Building on the success of this Training Week, Aquila will continue working with the ATA and APA on future initiatives. These will focus on sustainability, service excellence, tour guide certification, and aligning training with the evolving needs of cruise passengers and local communities.

Aquila is the leading destination training provider for the global cruise industry. They offer training strategies for international destinations, tour companies, tour guides, and front-line operators. With over 35 years’ experience, Aquila is committed to cruise destination success through values-driven partnerships with cruise lines and destinations
For more information about Aquila Center for Cruise Excellence and its training programs, visitcruiseexcellence.com.
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For Immediate Release
Source: Aquila Center for Cruise Excellence
Contact: Natalia Lopez +1 201 861-2056E-mail: natalia@marketplaceexcellence.com